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P. O. Box 6300
427 W. 35th St.
Norfolk, VA 23508

(9:00-5:30 ET, M-F)

About Us






The Dipstick® has by far the highest performance of any profiler... and its overall cost of ownership is 40% to 75% less. It has the lowest overall cost because only Dipstick never needs recalibration... unlike the frequent, expensive and inconvenient recalibration required by other profilers. And you won't have to pay extra each time you measure Fmin, like you do with other profilers.

The best performance and the lowest cost are two reasons that Dipstick is used and specified in 65 countries by clients including the world's biggest company and retailer, the World Bank, the World Road Association... and it was selected for the construction of the world's tallest building.

It's been 35 years since the invention of the Dipstick by a team of Face® Companies engineers and developers and its introduction at the 1982 World of Concrete. Ever since, the Dipstick has been the gold standard for the measurement of concrete floor and pavement profiles.

Dipstick measures Face Floor Profile Numbers ("F-Numbers"... FF, FL and Fmin); TR-34 Free Movement (FM); TR-34 Defined Movement (DM); Gap under Sliding Unleveled Straightedge; Gap under Rolling Straightedge; DIN 18202; Joint Profiles; Joint Movement under Load; Thickness of Toppings, Fills and Coatings; Construction Forms; International Roughness Index (IRI); ASTM E1926-08; AASHTO R 41; Rut Depth; Slab Upheaval, etc., and instantly produces reports, graphs, line surveys and 3D surface studies.

Watch this Video to Learn About the Dipstick Floor Profiler (2:27)
Watch More Videos Below and in The Flat Floor Library™

Para ver el video en Español haga click aqu¡
Manuales para el Dipstick disponible en Español

Click here to view this video in Chinese

Why is the Dipstick the Most Specified

Flatness/Levelness Measuring Instrument in the World?

By Far the Best Accuracy

Produces a Better Profile than a Rod & Level

Testing labs, building owners, developers, contractors, universities, research institutions and government agencies on six continents choose the Dipstick because it produces the most accurate and repeatable flatness/levelness data - period. Dipstick readings are guaranteed to be accurate to 0.0125 mm - less than 0.0005" (that's 5/10,000ths of an inch!). Based on the thorough testing of every unit we manufacture, Dipsticks are typically accurate to 0.005 mm (0.0002"). No other instrument comes close. Why? Constant design and electronic improvements in an ongoing effort to improve what is already unparalleled performance. Although it looks the same, the Dipstick of today doesn't include a single component that was part of the Dipstick of 20 years ago.

In fact, the Dipstick is so accurate that it's routinely used to calibrate other measuring instruments!

Dipstick Never Needs Recalibration!

Watch this Demonstration of the
Precision, Accuracy and Repeatability
of the Dipstick Profiler (1:11)

Data & Graphs Now... On-site!

Only the Dipstick instantly calculates F#s and instantly produces graphs on-site.

Truly Economical... the Fastest Way to the Right Answer™

The Dipstick operates at up to 1,200 readings per hour ... the fastest way to the right answer... the true measure of economical operation.

Measure, analyze and report combined F-Numbers for a 10,000 sq.ft. (1,000 square meter) slab in 30 minutes or less! Measure American Concrete Institute / ASTM FF & FL (Random Traffic) and Fmin (Defined Traffic). With the rolling instruments on the market, you can't measure Fmin at all. With another device, you have to pay extra software rental fees to measure Fmin. Dipstick calculates Fmin on-site... with at least four to ten times the accuracy of its competitors... for free.

Lowest Total Cost of Ownership

Because we sell so many instruments, the purchase price of the Dipstick is less than some other profilers, even though Dipsticks are the highest quality instrument - even coming with their own HP color computer! But, when you figure in the costs of maintaining your profiler once you've bought it, over its lifetime, a Dipstick will cost 40% to 75% less than other profilers. Dipsticks should continue to produce accurate data for 15 years or more.

Never Needs Recalibration - Saves $7,500 to $30,000 over the Life of the Instrument

With Dipstick, there's No Expensive and Inconvenient Annual Recalibration.

With other profilers, you have to pay $500 to $1,000 or more every year in calibration fees and the shipping costs back and forth. That means you'll pay $7,500 to $15,000 or more in extra costs over the life of the those instruments.

For customers outside North America, those extra costs could easily double to $15,000 or $30,000 in recalibration fees, high international shipping costs (in both directions) and the costs of clearing customs again and again.

Moreover, with those other profilers, while you're paying the extra fees and the round trip shipping costs, you will also lose the use of the instrument for weeks or months at a time while it's being calibrated and shipped back and forth.

Watch the Dipstick Precision, Accuracy and Repeatability video above to see the performance of six different Dipsticks - up to nine years old - that had never been recalibrated.

You can easily check the calibration of your Dipstick yourself. This process is described in the Dipstick Operator's Manual.

The Best Software

The Dipstick has by far the most complete and frequently updated flatness/levelness software packages you can buy:

Instant On-Site Graphs

Instant F-Numbers
At Run Level
At Section or Pour Level
At Surface or Project Level

Instant ASCII Files for Export to Other Software

Instant Straightedge Analyses
Graphic & Tabular Reports
Rolling or Sliding Straightedge

Non-Destructive Measurement of the
Thickness of Toppings, Fills & Coatings
No Coring Required

Measuring the Thickness of Toppings, Fills, Overlays & Coatings (1:42)


Includes 1155 Helper™ Software

Includes Windows® Analysis Software 

Free Software Upgrades 

Free software upgrades as long as you own your Dipstick

The only true Windows®-compatible software
in the industry.


Microsoft® packages

Cut and paste Dipstick reports!

Print from any Windows® computer to any printer!

Dipsticks feature instant downloading!

Both English & Metric Collection & Analysis
Windows® Software Included

More Features You Won't Find with Other Profilers:

Can Be Switched in Minutes from 12-inch
to 300 mm or 250 mm Measuring Increments

Step Over Joints, Sawcuts, Discontinuities & Rebar

Something NO Rolling Device Can Achieve

Instant Spot Elevations

Easy Form Measurement
Another Thing NO Rolling Device Can Achieve
Floor Levelness Is Largely Determined by Form Work

Measure Joint Profiles in Accordance with ASTM E1155

Measure Joint Movement under Load
To Help to Determine if Joints Will Crack or Spall

Produce 3D Topographic Maps / Analyses of Floor Surfaces

On-Site Earthquake & Other Structural
Damage Assessment & Reports


The Dipstick Is Delivered as a Complete Kit with All Accessories 

Each Dipstick kit is shipped in its own customized ZERO aluminum carrying case, which is sized to fit into overhead storage compartments on most commercial aircraft. 

Free Telephone Tech Support for the Life of the Instrument

Our expert technicians are available by telephone each business day to answer your questions about F-Number measurement, floor flatness and levelness, the many applications of Dipstick Profilers and to provide any other technical help that you may need. The great majority of callers on our technical assistance lines are helped immediately. With other companies, you might wait days for technical help.

The Fastest Delivery and Best Service in the Industry

We have more technical and service personnel than all of our competitors combined. With the Dipstick, you won't have to wait weeks for your new, upgraded or repaired instrument.

So, when it comes to flatness/levelness measurement, it's really simple...

Dip It... or Skip It!™

Why Don’t The Face Companies Sell a Rolling Floor Profiler?

We get this question from time to time. The truth is the first rolling device ever made to measure concrete floor profiles was developed by The Face Companies in the late 1980s and early 90s. We wanted it to be a “quick check” profiler for contractors to estimate their FF numbers. Our working name for this profiler was the "FF Meter." But our rolling device never produced repeatable data. Each time we measured the same line, we got different F-Numbers. The FFs would vary by 10% or so. The FLs would change by as much as 25% each time we measured the same line. We decided not to sell the product because the quality of the data it produced didn’t meet our standards. 

The rolling profilers on the market suffer from the same problems we had 25 years ago, as a third-party comparison of Dipstick and the leading rolling profiler revealed. For instance, rolling devices have wheel slippage and they jostle as they are manually pulled... or mechanically driven... across the floor. These problems throw off the profiler’s reading of both the surface conditions and the distance it travels. That hurts the F-Number calculation. They also have problems when they roll over even tiny debris on the floor such as grains of sand... which act like micro speed bumps for the profiler's hard wheels. That introduces more errors in the profile measurement. It doesn’t take many errors... even tiny mistakes... to make the F-Numbers reported unreliable... particularly the FLs. 

Others have recognized this reality. One rolling profiler doesn’t even try to measure FL. It reports only an FF number. 

And there are other problems: Rolling devices can’t deal with real-world problems like joints, sawcuts, rebar and other surface discontinuities. Dipstick walks right over them. 

In addition, rolling devices can't measure forms... and better forms are the key to better FLs. Dipstick is perfect for this, too. 

Some people think rolling devices are “faster.” But, if they’re used so as to minimize the effect of the errors in data collection, they're no faster than the Dipstick. But really, what is the advantage of a “faster” profiler that produces different data each time it measures the same line? What good are data that you can’t count on? 

We want our products to maintain the reputation of Dipstick. Our profiler is so accurate and reliable that it’s the only device used by governments and industry bodies around the world to calibrate other profiling devices. And that’s been the case for more than 15 years. Experts in 65 countries know that Dipstick produces reliable, repeatable data. And that’s why we say... Dipstick is the fastest way to the right answer!™ 

For Pricing, Shipping Weight, Dimensions, etc. 

Click the 
"Buy/Upgrade/Rent Floor Profilers"  Button
or the
"Buy/Upgrade/Rent Road Profilers" Button
Have any Model 2000 or 2200 Dipstick?
Now's the time to Upgrade to a Model 2272.
Call 1-800-F-NUMBER (that's 1-800-368-6237) in the USA & Canada
Call 757-624-2121 Worldwide
or email for details.

Copyright 2019 Face Construction Technologies, Inc. - "Face", the FACE logo, "Dipstick" and "Golden Trowel" are registered trademarks of Face Construction Technologies

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